Buffalo Trace launched a “Craft Your Perfect Bourbon” (C.Y.P.B.) website in late 2015 as an interactive experience that “allowed people to learn about and create their own perfect bourbon”. Probably inspired by what Glenfiddich did a few years back with ‘Project X’, it included selecting a recipe, warehouse placement, age and proof. 100,000 fans completed the process online with the consensus preferencing an eight year old wheated bourbon bottled somewhere between 90-99 proof. Buffalo Trace’s response was to create ‘C.Y.P.B.’ First offered in 2018, this is expected to be an ongoing annual release.